About Libazcart
Pakistan's Heritage Fashion Marketplace
Connecting verified brands, skilled artisans, dropshippers and customers through trust, technology and tradition.
Approved fashion brands and manufacturers.
Traditional Pakistani fashion products.
Protected payment release period.
Lahore, Karachi and Islamabad.
Meet The Founder
Ehsan Habib Awan
Founder & CEO, Libazcart
Visionary entrepreneur, digital commerce strategist and founder of Libazcart — Pakistan's emerging heritage fashion marketplace built to connect authentic brands, artisans and customers through trust, technology and culture.
The Origin
The Story Behind Libazcart
Every great company begins with a problem that refuses to be ignored.
The Spark
A Problem That Refused To Be Ignored
In the streets of Punjab, Ehsan witnessed talented designers crafting world-class clothing yet struggling to reach customers beyond their local shops — a billion-rupee gap hiding in plain sight.
The Gap
A Fragmented Fashion Market
Pakistan is one of the world's largest textile producers, yet no single trusted digital platform existed where buyers could confidently shop authentic Pakistani fashion at scale.
The Opportunity
Bridging Heritage With Technology
Ehsan saw the fragmentation not as a challenge but as a once-in-a-generation opportunity to digitize an entire industry rooted in culture, craftsmanship and identity.
2024 — The Vision
Libazcart Is Born
With a bold resolve, Ehsan founded Libazcart — Pakistan's most trusted, vibrant, and seller-friendly fashion marketplace, built for commerce, community and the celebration of Pakistani identity.
The Journey
Challenges That Shaped The Journey
Building Trust
Convincing buyers and sellers to embrace online fashion commerce in a market dominated by physical retail and cash transactions.
Seller Onboarding
Educating and empowering local boutiques, designers and small fashion brands to digitize their inventory and operations.
Logistics Infrastructure
Establishing reliable delivery networks across diverse cities, towns and rural areas of Pakistan.
Quality Control
Maintaining consistent product standards and authentic representations across hundreds of diverse sellers.
Bootstrapped Growth
Scaling the platform with limited initial resources while competing for talent, technology and market attention.
Digital Literacy Gap
Bridging the gap between Pakistan's growing smartphone user base and the confidence needed to shop online safely.
Mission
Our Mission
To empower Pakistan's fashion ecosystem by building an accessible, trustworthy and vibrant digital marketplace — one that connects millions of buyers with quality fashion brands, independent designers and local sellers, making premium Pakistani fashion accessible to every household, in every city, across the nation.
Vision
Long-Term Vision
To evolve Libazcart into South Asia's most celebrated fashion e-commerce destination — recognized for authenticity, innovation and deep respect for Pakistani craftsmanship.
- Become Pakistan's #1 fashion e-commerce platform within 3 years.
- Launch a mobile-first app with AI-powered personal styling.
- Introduce Live Commerce — sellers selling through live video.
- Expand to the Pakistani diaspora in the UK, UAE, USA and Canada.
- Launch a Designer Incubator Program for emerging talent.
- Build a sustainable, ethically-made Pakistani supply chain.
- Establish Libazcart as a global cultural brand.
"Fashion is more than fabric — it is identity, culture and confidence. Libazcart was built to celebrate the artistry of Pakistani fashion and give every designer the stage they truly deserve."
Milestones
Achievements & Milestones
Platform Launched
Successfully launched Libazcart as Pakistan's dedicated online fashion marketplace in 2024.
200+ Verified Sellers
Onboarded boutique brands and independent designers within the first operating year.
5,000+ Customers
Built a loyal customer community of fashion-forward buyers across 15+ cities.
Mobile-First Experience
Developed a seamless shopping experience optimized for Pakistani internet users.
Strategic Partnerships
Forged alliances with leading Pakistani textile brands and fashion labels.
Last-Mile Delivery
Established networks in Lahore, Karachi, Islamabad, Rawalpindi and beyond.
Seller Success Program
Helping small fashion businesses grow through digital commerce training.
4.7 / 5 Satisfaction
Achieved within the platform's first full year of operations.
A Personal Letter
A Message From The Founder
When I started this journey, many people told me the market was too competitive, the challenges too great, and the timing too risky. But I have always believed that the best time to build something meaningful is precisely when others hesitate.
Pakistan's fashion industry is a sleeping giant — rich in heritage, talent and creativity. Libazcart exists to awaken that giant and give it the digital wings it deserves. Every seller who trusts us with their livelihood, and every customer who places their confidence in our platform, is a reminder of why this work matters.
We are only at the beginning. The best chapters of Libazcart's story are yet to be written — and I am honoured to write them together with you.
With gratitude and ambition,
Ehsan Habib Awan
Founder & CEO — Libazcart
Leadership
Core Values
Integrity
Building trust through transparency and honesty in every transaction.
Innovation
Constantly evolving the platform with cutting-edge technology and fresh ideas.
Empowerment
Lifting sellers and buyers equally — success is collective, not individual.
Excellence
Refusing to settle for mediocrity in products, service or experience.
Who We Are
A marketplace built around heritage, not just commerce.
Libazcart is Pakistan's foremost multi-vendor marketplace, purpose-built around the unique needs of Pakistan's fashion industry. From the everyday elegance of a Kameez Shalwar to the intricate artistry of a Bridal Lehnga, every piece is handcrafted by artisans and workshops in Lahore, Karachi and Islamabad.
Traditional Pakistani attire carries meaning far beyond fabric and thread. Every embroidered motif and hand-finished seam reflects generations of craftsmanship — and our platform was built around that reality.
What you'll find
The full spectrum of Pakistani womenswear
Move easily from everyday essentials to once-in-a-lifetime bridal pieces — every category curated by people who know the craft.
Heritage Category
Kameez Shalwar
Heritage Category
Kurti Sets
Heritage Category
Bridal Lehngas
Heritage Category
Anarkali
Heritage Category
Sharara
Heritage Category
Gharara
Heritage Category
Sarees
Heritage Category
Abayas
Heritage Category
Jewelry
Heritage Category
Khussa
Heritage Category
Dupattas
How Libazcart Works
A three-sided ecosystem, one trusted home.
Brand Portal
For Brands & Manufacturers
Verified onboarding, a guided 7-step listing wizard and a full Manufacturer Portal for orders, inventory and pricing.
Dropshipper Portal
For Dropshippers
Launch a branded storefront on Designer or Stock themes. Import from the catalog with margins visible upfront — we handle fulfilment.
Marketplace
For Customers
Discover curated collections and storefronts with AI-powered personalisation. Cash on Delivery supported nationwide.
Step 1
Brands
Step 2
Libazcart
Step 3
Dropshippers
Step 4
Customers
Every transaction protected by our 7-day Escrow System.
Trust & Quality
Trust isn't a feature. It's the foundation we built on.
Manual seller verification, reviewed listings and escrow payments — combined to ensure customers receive exactly what they paid for.
Verified Brands
Every manufacturer passes manual admin verification before they can sell.
Product Review Process
Listings are reviewed for craftsmanship, authenticity and category fit.
Escrow-Protected Payments
Funds release seven days after delivery — protecting buyer and seller.
Cash on Delivery
COD is fully supported nationwide, alongside other payment options.
Transparent Revenue
A pool-based commission system distributes earnings fairly and predictably.
Admin Verification
Document checks, sample audits and continuous monitoring on every seller.
The Team Behind Libazcart
Multidisciplinary by design, obsessed with craft.
Brand Verification
Reviews every manufacturer application and document submission.
Design & Curation
Evaluates listings for craftsmanship, authenticity and fit.
Technology & Engineering
Builds the Manufacturer Portal, listing wizard and AI personalisation.
Trust & Escrow
Oversees escrow releases and the revenue distribution engine.
Logistics
Coordinates delivery and Cash-on-Delivery across Pakistan.
Customer Care
Supports shoppers before, during and after purchase.
Our Vision
Preserving Pakistan's textile heritage through modern commerce.
Heritage Preservation
Giving artisans direct access to a wider audience — keeping traditional embroidery, block printing and handloom techniques alive.
Trust-First Marketplace
Verified sellers, reviewed products and escrow-protected transactions on every order.
Economic Empowerment
Transparent commissions so every participant — from a loom worker in Faisalabad to a dropshipper in Islamabad — earns fairly.
Why Libazcart
Why shop & sell with Libazcart
Verified Manufacturers
Only legitimate, quality-focused sellers join the platform.
Escrow Protection
Every order is protected end-to-end until delivery is confirmed.
Cash on Delivery
Available nationwide — pay only when your order arrives.
Authentic Craftsmanship
Heritage pieces from Lahore, Karachi and Islamabad.
AI-Powered Discovery
Personalised arrivals and recommendations made for your taste.
Fair Revenue Sharing
Transparent commission structure for every partner.
Built for heritage brands, entrepreneurs and shoppers who care.
Whether you're launching a storefront, scaling a brand or shopping for authentic Pakistani fashion — Libazcart was built for you.